Shield your brand and advance your business with Amazon Brand Registry
Ensure your products' safety and prosper in the competitive digital marketplace.
Get Started NowEnsure your products' safety and prosper in the competitive digital marketplace.
Get Started NowAmazon Brand Registry is a program designed to help brand owners safeguard their registered trademarks on Amazon. This program provides enhanced control over product listings, allowing brand owners to update product details, add images, and upload videos. Additionally, it offers tools to identify and report potential intellectual property infringements on the platform.
To enroll in Amazon Brand Registry, brand owners must possess a registered trademark, either text-based or image-based. Once enrolled, they gain access to a suite of tools and features designed to protect their brand and intellectual property on Amazon. These include advanced search functionalities, global brand protection, and predictive automation to help mitigate the risks of counterfeits and unauthorized sellers.
To join Amazon Brand Registry, you must first secure a registered trademark that corresponds to your brand name and logo as displayed on your products and packaging. The process generally involves:
Performing a thorough trademark search to confirm the availability of your desired trademark..
Submitting a trademark application to the United States Patent and Trademark Office (USPTO) or the relevant authority in your country.
Waiting for the trademark office to review and process your application, which may take several months or more.
Receiving a registration certificate once your trademark is approved.
You can then use this registration certificate to enroll in Amazon Brand Registry. Because trademark requirements and procedures can differ by region, consulting a trademark attorney or specialist is advisable to navigate the process effectively and manage your trademark registration properly.
A trademark is a legal right that provides exclusive ownership to a company's brand elements, including names, slogans, and logos. Registering a trademark allows a company to protect its brand from unauthorized use by others, ensuring that only the registered owner has the right to use these distinctive marks.
A trademark may be removed from the register if it infringes upon a prior registered trademark or if it has not been actively used within the specified grace period.
Any individual or entity capable of entering into contracts can apply for a trademark. In certain jurisdictions, non-resident applicants may be required to engage a local attorney to represent them before national trademark offices.
Upon successful registration, the trademark owner secures exclusive rights to their mark. This legal protection safeguards the brand from unauthorized use or imitation by others, ensuring that only the trademark holder has the right to use the registered mark.
Yes, a company can register a trademark for its name or logo, provided it is used to distinguish its products or services from those offered by competitors.
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